Transform your customer experience

Build standout digital experiences and hold ever richer customer conversations

Technology has revolutionised how we interact and customers are driving the engagement

You want to meet your customers’ growing demands, stand out from the crowd and quickly take advantage of new market opportunities.

We can help you bring your global cloud contact centres’ platforms, channels and applications together to meet your customers’ expectations and deliver a first-class, excellent customer experience.

"Technology has revolutionised how we interact and customers are driving the engagement"

Using AI to augment humans and redesign operations

Learn how AI can transform your contact centre by downloading our complimentary whitepaper today.

Cloud Contact Centre Solutions

We make it easy to have your contact centre in the cloud, making your organisation more customer-focused

Cloud Contact Cisco

Cloud Contact Cisco

A scalable, multichannel contact centre allowing you to scale the number of agents you need quickly, while only paying for what you use on a per agent, per month basis
Cloud Contact Genesys

Cloud Contact Genesys

Cloud Contact Genesys delivers a complete customer contact service with consistent, seamless and personalised experiences across all touch-points
Cloud Contact Next Generation

Cloud Contact Next Generation

A multichannel, ‘out of the box’ cloud contact centre which lets you scale the number of agents you need quickly, while only paying for what you need on a per agent, per month basis

Customer Experience Centres

BT is helping to drive change in many of the world’s largest organisations, whether it’s to help improve efficiency, reduce costs or improve customer service levels.

A visit to a showcase will help you see for yourself how we are bringing the Digital Possible to life, with an interactive experience, addressing your business challenges and requirements in a ‘live’ environment. The showcase provides you with an exclusive channel to hear more about our global capabilities. Each visit is carefully planned by your BT account manager and the in-country showcase team to ensure it is relevant and engaging, providing the information you need to make your important decisions.

Case study

Etihad Airways assure special service levels for high-flying guests

“Experiencing the same feeling of specialness, wherever the caller lands, is paramount. Our contact centres are the voice of Etihad; essential to achieving that."

Ruth Birkin,
Head of Global Contact Centres,
Etihad Airways

The airline was looking to virtualise its global contact centres, centralise control and give its customers an even better experience.

The fully-managed BT Cloud Contact service supports multichannel communication, integrating outbound and inbound telephony, email, and text traffic into a single queue.


Etihad is able to deal with customer queries more quickly, and the newfound agility of a virtual contact centre makes it simpler to scale up and support the opening of new routes.

Customer Stories

See how we've helped diverse businesses deliver real benefits.

Ensuring Coronavirus is no obstacle to emergency calls

Ensuring Coronavirus is no obstacle to emergency calls

BT worked quickly to guarantee that Ireland’s essential Emergency Call Answering Service (ECAS) could carry on as normal during the pandemic.

Emergency Call Answering Service

Emergency Call Answering Service

Pushing network and systems technology to their limits, BT Ireland’s Emergency Call Answering Service takes availability and responsiveness to new heights

Standard Life

Standard Life

When the financial services company badly needed to upgrade ageing voice and data networks, it selected BT as its global network services partner

Why choose BT for contact centre

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Real business problems solved by BT

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1800 924 929