Why we’re increasing prices and what it means for you
No one likes price rises. Sometimes though they’re a necessary part of business, if we’re to keep up with the rising costs we face to continue delivering a brilliant network experience. Customers data usage grows month on month and we’re continually reviewing our offerings, to ensure that our products remain competitive. And so we can continue to invest in the future of the company.
As the UK continues to embrace digital technologies, the demand for the connectivity & services that we provide is always rising.
To maintain the quality of our network for our customers we’re continually investing in it. This is an expensive activity.
As with all businesses, inflation drives up the cost to run and maintain our network every year. That’s why we believe using the Consumer Price Index (the official inflation measure in the UK economy) as a baseline to calculate our annual price rise is fair. It lets us continue to offer both excellent service and a range of products to our customers, while allowing us to invest in the services we’re able to offer our customers.
We’ve thought long and hard about how we can make sure that any pricing changes are predictable and clear.
While we recognise that no one likes to see their prices go up, we want to continue improving our network, products and services for our customers.