The mobile operator trusts BT to help them bring great value and high quality voice services to their customers

Tesco Mobile

Challenge

Tesco Mobile has enjoyed rapid growth since their entry into the Irish market as an MVNO in 2007, establishing them as one of the leading mobile providers across the country.  Their ambition is to continue to grow their base in a competitive market, winning customers through offering a competitive package of the highest quality service and market-leading prices.

Solution

BT has worked with Tesco Mobile to identify the international call routes that are most popular with their target market, and offering great value voice IDD termination rates to these locations.  BT’s wide local and international network reach provides Tesco Mobile with very competitive rates for call termination both in Ireland and globally.  This has helped Tesco Mobile offer a compelling proposition to their customers, with great pricing on the routes that are most important to them, backed up by the high level of service that their customers expect.

Results

The high level of service that the local BT team has provided has helped Tesco Mobile retain their valued customers and continue to deliver on their strategy to grow their base.  For Tesco Mobile its all about great pricing and customer service and BT is helping them deliver this for their customers.

 

Our team at Tesco Mobile has worked collaboratively with BT over a number of years, and our partnership is bringing our customers a winning mix of great value calls and excellent customer service.

Ciaran Melia, CTO, Tesco Mobile

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