The leading retailer brought in BT to solve network bottlenecks and help grow the business in a multi-channel world



The department store chain was deploying more business applications and growing an online presence, causing network bottlenecks and undermining its multi-channel strategy.


A BT Ethernet WAN interconnects stores with distribution depots and data centres, supporting vital retail and general business applications and the real time transmission of point-of-sale transaction data.


A more robust BT network has helped Debenhams revitalise its stores, create more exciting and engaging retail environments, and set the business on course to maximise the multi-channel opportunity.

We are delighted with what BT has done. The project has been extremely well run from both a timescale and budget perspective and the impact on our stores has been very well controlled. In fact, for the vast majority of stores there was no service impact at all – they just opened the sites with a much faster network.
Steve Kircher. Information Systems Director, Debenhams

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