The leading retailer brought in BT to solve network bottlenecks and help grow the business in a multi-channel world
Challenge
The department store chain was deploying more business applications and growing an online presence, causing network bottlenecks and undermining its multi-channel strategy.
Solution
A BT Ethernet WAN interconnects stores with distribution depots and data centres, supporting vital retail and general business applications and the real time transmission of point-of-sale transaction data.
Results
A more robust BT network has helped Debenhams revitalise its stores, create more exciting and engaging retail environments, and set the business on course to maximise the multi-channel opportunity.
We are delighted with what BT has done. The project has been extremely well run from both a timescale and budget perspective and the impact on our stores has been very well controlled. In fact, for the vast majority of stores there was no service impact at all – they just opened the sites with a much faster network.
Steve Kircher. Information Systems Director, Debenhams
