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An on-campus branch became the showcase for the bank’s student banking services when it contracted BT to deliver an interactive digital experience

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Challenge

The Bank wanted to deploy interactive services and digital signage into its Dublin City University branch to engage more effectively with first-time account holders and give them a better customer experience.

Solution

BT worked with its partners to deliver a rich multimedia experience with interactive digital services that would stand out from the crowd in the competitive student banking market.

Results

It’s a new kind of retail banking. From the moment students interact with the screens, they engage with the bank in a way that can be measured and used to continually improve their customer experience.

Crucial to the success of the project is BT’s ability to optimise the network to ensure the digital signage is always the ultimate expression of the bank’s brand.

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