Is it time the contact centre walked away from social media?

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Since our Autonomous Customer research was produced, Coronavirus has led to huge changes in the way we all live and work. It has significantly impacted all industries — and contact centres are no exception.

As many contact centres try to cope with increased customer demand, social media is a particularly useful way to engage with your customers. It provides an insight into what people are currently concerned about and provides a platform through which you can pre-empt queries and keep people updated on changes as they take place.

Take a look at our blog post to find out more about the role of social media in your contact centre.

Riccy Sidoli