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BT Ireland Blog

Category: Contact Centres

MAKE CUSTOMER EXPERIENCE CENTRAL TO DIGITAL TRANSFORMATION
Local/global capabilities hit the spot for multinationals
What’s in a name?

What’s in a name? Three reasons why the BT brand carries weight

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After a month when two of our competitors have undergone a name change, and spent fortunes on advertising to tell us all about it, you could be forgiven for wondering why branding matters so much to telecommunication companies. The BT brand has been around for over 30 years now […]

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