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BT Charity Shop Challenge raises €117,000

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BT Charity Shop Challenge raises 17,000

The Great BT Charity Shop Challenge was a huge success again this year, with a massive €117,000 raised for Marie Curie and Irish Cancer Society.

It all happened on October 8th 2015, when over 160 of BT’s finest took over 16 charity shops in both the Republic of Ireland and across Northern Ireland. It was a huge effort from everyone who participated with the teams spending weeks preparing for the big day, acting like Santa’s little helpers.


Planning ahead

Hours were spent planning, managing, marketing and organising collections across the country, in attempt to gather as much stock as possible to raise money for these worthy charities. They really pulled out all the stops this year to gain as much interest in advance- organising competitions, spot prizes and raffles to take place throughout the day.

The big unveiling was on the morning of October 8th when a couple of surprise guests turned up (or at least BT employees masquerading as them) – from the infamous Mrs Brown, to Kermit the Frog, and even Mr T.


charity 2Each team took over the running of their designated store and walked the legs off themselves pacing the streets to get people to come along to the store to really try raising the profile of the shops locally.



Team challenge

At BT, we love a bit of friendly competition in our working culture, so whilst raising money for a great cause we also held our own internal challenge – which team could achieve the highest increase in sales on the day? The winning team, with an astonishing 1659% increase in sales on the day, was the Marie Curie shop on the Cregagh Road in Belfast. Coming in at a close second was the Capel Street team who collected an astonishing 800 bags of stock alone.

The total amount raised was made up of the takings in store on the day and also the value of the additional bags of unsold stock that was collected as part of the CSR activity. The money raised will allow both charities to continue to provide fundamental specialist nursing care in our local communities.

Thanks to everyone at BT for taking part – see you same time next year!


Laura English


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