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5 reasons why the case for cloud collaboration is compelling

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Large enterprises are now making the move to cloud based collaboration. And the reasons why are becoming clear. Even though it’s traditionally been favoured by SME’s, leading analysts have pointed to significant deployments – both fully cloud and hybrid – as an indication that the enterprise market is embracing cloud collaboration.

Organisations that have embraced the model are validating the benefits associated with it. These organisations are becoming more flexible, and responding quicker to what their business needs. Their technology spend is now more aligned with business trends  and they’ve centralised and simplified the way they manage their IT systems.

In our interviews with over 750 IT decision makers, we asked those who were already using cloud based technology to quantify the impact it’s had on their business. And the results are pretty impressive:

1) Operating costs cut by 25%

The business case for the move to the cloud is a strong one. While it won’t always stack up for every organisation, in our experience that’s usually the exception rather than the rule. It’s important the business case looks at all areas that benefit from the move. That gives a clearer picture of the advantages when compared to the true cost of deploying and maintaining on-premises solutions.

2) Employees are 30% happier

Employees are demanding better tools for sharing information, for speedier communications and faster decision-making. 66% of employees think it’s fundamental to their business objectives – they believe better communications will equal better results. Flexible working is also high on the list of priorities for employees, with 2 out of 3 preferring it over a company car. Collaborating in the cloud will give them all this, and more.

3) People are 28% more productive

A happy employee is a productive employee. Cloud collaboration from any device, at any time and at any location, will mobilise your work force. Your people will waste less time trying to get a hold of each other and they’ll have better tools for sharing and managing projects. Decisions can be made quicker, actions can be executed ahead of time and the business benefits will be realised sooner. In a nutshell, your productivity will soar.

4) Customers are 30% happier

Richard Branson has been widely attributed with the quote “Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients”. Our IT decision makers are backing up this view, as they report an increase in customer satisfaction as a clear benefit of adopting cloud collaboration.

With a happier and a more productive workforce, your overall product becomes stronger. Employees work harder and faster to meet customer needs – this is evident by rising customer satisfaction scores. Also, with the capability to integrate contact centres into the cloud collaboration platforms, it’s easier for customers to access product information and customer support through the myriad of digital channels open to them.

5) Travel costs cut by 28%

When organisations have audio and video conferencing (straight from a desktop), screen share and virtual white-boards it significantly reduces the need for travel between international offices. That in turn frees up money for investment in the business,  money that would ordinarily be spent on airline tickets, hotel rooms and other travel expenses.

Want to read more? Please download a complimentary copy of our Digital Dislocation research.

Joe Walsh


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